Yidan Zhang (Bella)
I'm a service and UX designer, and with my 2 years of UX experience, I think I am ready for more challenges
About Me
As a product experience designer, I am passionate about crafting seamless and beautiful digital experiences that meet user needs and drive business success.
I leverage user research to uncover user needs and pain points and utilise data-driven design convergence for validation and iteration.
My Superpower
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Creative Visionary: I thrive on thinking outside the box, always looking for new ways to solve complex problems.
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System Thinker: I excel at seeing the bigger picture, connecting the dots, and creating cohesive, user-centred ecosystems.
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Collaborative Creator: I believe that the best ideas emerge in collaborative environments where diverse minds unite.
My Drive
User Research Enthusiast: I dive deep into understanding people and the ecosystems they navigate, using insights to craft solutions that truly resonate.
Business & Tech Explorer: I’m fascinated by the intersection of business innovation and emerging technologies, always curious about how they can enhance human experiences.
My Work Experience
UX Designer
Pinnacle Sports
06/2022 to 05/2024
As a UX Designer, I am responsible for the experience design and user research of Pinnacle’s sportsbook and Esports products, including B2B and B2C web, apps, and products.
- Lead user research and data analysis, output design insights through user interviews and market analysis; produce and iterate interfaces & prototypes and continue to optimise and iterate based on feedback.
- Reconstructed the functional structure and introduced role-based access management to optimise the product’s experience and functionality, improving internal office efficiency and product sales competitiveness.
- Design the key screens of the App, lead comprehensive user research, competitive research and data analysis, and build a repurchase circle among the main page, my bet, favourite and notification system, to improve the purchase rate and promoted odds expose rate.
E-commerce Creator Operations Manager
T-Art Company
01/2022 to 05/2022
Spearheaded talent and business collaboration efforts at T-art Agency, the expansion of platform expert connections; responsible for brand and event live stream benefit analysis and launch multi-version live broadcast planning plans.
- Swiftly securing contracts with 15+ local top-quality creators and several commercial retailers for collaborations. Established the standards corporation process with new creators, enhancing collaboration efficiency and potential revenue.
- Leveraged multiple live-streaming data and user profile analyses to adjust live-streaming strategies. These efforts contributed to different brand accounts achieving over 20K GMV per live session. During key events such as spring promotions, led the agency’s main account to reach the top three in UK TikTok’s GMV ranking.
Design Internship
Lighthouse Capital
04/2020 to 07/2020
Leveraging the financial industry's characteristics and a cutting-edge brand image for creative design, I support the public relations department in various outputs, including brand design, poster design, and dynamic image design. This includes managing feedback and praise through departmental emails. I also focus on brand positioning and creative design for the company's 2020 annual brochure, aiming to enhance the company's influence.
Design Manager,
Co-founder
Shanghai Minchang E-Commerce Co., Ltd
01/2022 to 05/2022
Entrusted with the responsibility of shaping the company’s brand image and product positioning through innovative visual design strategies.
- Conducted user/market research to assist the company in transitioning from an idle books trading platform to a second-hand electronics trading platform. Expanded the platform's service to four universities within two months, and attracted over 2,000 targeted users to register with the youth-oriented campaigns.